Leading brands on the construction chemicals market in Poland

Interestingly, for a second straight year, the average increase in brand awareness for all of the nine brands subject to evaluation was considerable, which is why an even larger proportion of the surveyed companies took part in the evaluation of brands in this year’s survey.
For example, Henkel/Ceresit, which is the third highest-ranking manufacturer of construction chemicals in terms of brand awareness, gained 18 pps compared to the last year’s survey. Mapei, which ranks fourth, reported an increase of 10 pps, likewise Kreisel (up by 9 pps) and Sopro (18 pps). Tytan and Weber, which were the two least recognisable brands, also recorded a significant rise in brand awareness in the last 12 months as their names were indicated by over half of respondents.

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